ARA Trust Management (Suntec) Limited, managers
of the Suntec Real Estate Investment Trust (Suntec REIT) and
majority shareholder of Suntec Singapore International Convention
and Exhibition Centre (Suntec Singapore) has unveiled a Sin$180
million modernization program for the venue.
Suntec Singapore which has hosted more than
18,000 events over the last 16 years that included some of the
world’s biggest exhibitions and conventions such as the World
Trade Organisation Ministerial Conference (1996), the 2006 Annual
Meetings of the Board of Governors of the International Monetary
Fund and the World Bank Group as well as the 2009 APEC Singapore
Leaders’ Week will receive its makeover commencing mid 2012.
The
redesign of the venue will pay particular attention to
flexibility, functionality and convertibility while integrating a
high degree of advanced technology which will include an
impressive 2-storey interactive digital wall and a modernized
facade.
Suntec Singapore will operate from levels 2 to 7 with the
grand entrance on level 3, served by express escalators.
Pieter Idenburg, Chief Executive Officer says that the venue
that was designed and built more than 15 years ago, was
extraordinarily planned and robustly built. “The building has served us extremely
well. Suntec Singapore has played a major role in advancing the
MICE industry in Singapore and being established as a premier MICE
destination. With the implementation of these planned
enhancements, we will be well placed to meet the changing needs of
our customers and to ensure that our business partners at all
points of the supply chain have a fantastic experience and will
enjoy the finest of our offerings - well into the next decade,”
Mr. Idenburg said.
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