Starwood to Open 6 W Hotels in 2011

Some of the best design companies and architects in the world were involved with the six new W Hotels that Starwood will open this year. On track to reach more than 50 hotels by the end of 2012, W Hotels will, this year, open:

 W Taipei (14 February 2011): GA Design International has created a nature electrified design concept that fuses the rural surroundings of Taipei with the vibrant, high voltage core of the city. W Hotels Designer of the Future winner Zigelbaum + Coelho has also been commissioned to create an interactive chandelier for the hotel.

 W London - Leicester Square (14 February 2011): Debuting as the 40th W Hotel globally, W London has been designed by renowned London architects Jestico + Whiles and Dutch interior design agency, Concrete. Veiled in translucent glass that will change color according to the time of day or happenings in the city or hotel, the 10-story hotel is sure to become the epicenter of entertainment. Interiors are based on the dual personality of the Englishman buttoned-up by day and uninhibited and free-spirited by night.

 W St. Petersburg (March 2011): With architecture by Grigoriev + Partners and interior design by Milan-based Antonio Citterio and Partners, W St. Petersburg will be located in a historic building near the lavish Winter Palace, a new place to experience the white of night. Inspired by the jewel-tones and layers of a Fabergé Egg, the hidden gem design of the hotel will reveal surprises throughout the guest experience.

 W Retreat & Spa Bali - Seminyak (March 2011): For its latest Retreat experience, W Hotels has partnered with SCDA Design International and AB Concepts Hong Kong. An island marked by worship and celebration, the design of W Bali was inspired by the more than 20,000 temples that populate the Island each with private inner courtyards and public outer courtyards that constantly conceal and reveal, introducing a new scene unseen.

 W Paris - Opéra (December 2011): Located steps from the world-famous Opéra Garnier, W Paris Opéra has been designed by Rockwell Group Europe (RGe) and inspired by both the energy of New York City W’s birthplace and Paris as the City of Light. Sure to light up the refined district, W Paris will melt the somber traditions of the 1870s Haussman-era building in which it will be housed with a spark of modern radiance.

 W Guangzhou (December 2011): With architecture by Hong Kong-based Rocco Design and interiors by renowned Yabu Pushelberg, the design of W Guangzhou, located in the city's buzzing Zhujiang district, has been inspired by the region’s ancient Kesi Tapestries. Throughout the hotel, guests will find themes around unraveling, mesh work and emerging patterns.

Inspired by these unique design personalities of W Hotels around the world, W recently launched the Global Glam collection of exclusive designer fashion and accessories. An intrinsic expression of design, W Hotels is using Fashion to communicate its global growth. This week, during Mercedes-Benz Fashion Week in New York, W will launch the fourth season of the Global Glam collection, reflecting the designs of W Taipei (opening 14 February 2011), W Austin (opened December 2010) and W Mexico City (undergoing renovation).

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