AirAsia launches Major Branding Campaign in Hong Kong

AirAsia has launched a major branding campaign in Hong Kong which includes a series of activities across Causeway Bay, Central, major beach areas and MTR trains.

The Hong Kong public can expect AirAsia giant floating billboards across major beach areas such as Stanley, Repulse Bay, South Bay and Clear Water Bay with promoters at the beach clad with iPads to sign people up for AirAsia’s RedA!ert email and AirAsia’s Hong Kong Facebook Page. The public also stand a chance to win a surprise from AirAsia when they snap photos with the AirAsia team throughout this campaign by the beach.

AirAsia is bringing its presence in Hong Kong to the next level as it flies to five destinations in Asia – Sabah (daily), Penang (daily) and Kuala Lumpur (3x daily) in Malaysia; as well as Phuket (daily) and Bangkok (2x daily) in Thailand with a total of 56 flights a week from Hong Kong. The flights from Hong Kong to Penang will be increased to daily from 4x weekly effective 7 September 2010.

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