Eve Weatherburn joins Minor Hotel Group as Vice President Marketing

The Minor Hotel Group has appointed Eve Weatherburn as Vice President Marketing.

An Australian national, Eve joins Minor from the InterContinental Hotels Group where she most recently held the role of Brand Director for Europe, the Middle East and Africa following positions as Brand Director for the Americas and Brand Director for Asia Pacific.

With a strong understanding of the professional disciplines involved in effectively positioning brands in order to ensure maximum relevance and buy-in across different markets, Eve’s arrival at the Minor headquarters in Bangkok is seen as an exciting step forward in the company’s formidable global growth.

With responsibility for leading the overall brand positioning and brand marketing agenda for the Minor Hotel Group, Eve will oversee each of the hospitality brands that Minor operates, and will then develop and implement insightful marketing strategies to ensure the delivery of optimum business results.

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