Cathay Pacific Unveils New Business Class Seat

Cathay Pacific has unveiled its new Business Class seat which premium passengers will be able to enjoy from March 2011.

The airline also plans to introduce new uniforms for cabin crew and other customer-facing staff. Created by Hong Kong designer Eddie Lau, the new uniforms will be introduced in the second half of next year.

Cathay Pacific’s new Business Class seat provides ample space in which to sleep, dine, work, read, watch TV or simply relax.

The new seat offers both privacy and openness, with a wing-back chair that cocoons passengers in their own private area and has been carefully designed to maximise living space.

The seats, which are angled to give passengers a perfect view through the windows, provide everything passengers need to control either their widescreen inflight entertainment system or the infinitely adjustable seat. The seat quickly converts into a bed that is one of the longest and widest provided on any commercial airline.

Inside the cabin, the new Business Class will feature artwork – all original designs - by Hong Kong artist Maria Lobo.

The first aircraft to feature the new Business Class product will be an Airbus A330-300, which is planned to enter service on some of the flights on the Sydney route in March. The new seats will be rolled out rapidly, being installed on all Cathay Pacific’s new long-haul A330-300 and Boeing 777-300ER deliveries and progressively being retrofitted on existing aircraft. By February 2013, all 30 Boeing 777-300ER and 20 long-haul A330-300s in the fleet are expected to have the new product.

Cathay Pacific’s new uniform is an evolution of the existing uniform, and among the signature features being retained are red as the principal colour, the brush-wing logo, standing collars and cuffs, and the long skirts for senior frontline staff. New fabrics with a mechanical stretch are being employed on a number of uniform items to provide more comfort and ease of movement while still meeting stringent occupational health and safety requirements.

The latest product and service enhancements form part of Cathay Pacific’s ongoing investments in the continued development of Hong Kong as one of the world’s leading international aviation hubs. The airline currently has a total of 65 new aircraft on order, with a book value of HK$115 billion, for delivery up to 2019. Cathay Pacific is also investing HK$5.5 billion in its own state-of-the-art cargo terminal at Hong Kong International Airport that will open in early 2013.

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