Richard Rheinberger joins Pan Pacific as DOSM - Oceania

Pan Pacific Hotels Group has appointed Richard Rheinberger as Director of Sales & Marketing for Oceania.

Based in Sydney, Australian-born Richard will be responsible for increasing business growth, building brand awareness, and driving sales and marketing initiatives as Pan Pacific Hotels Group establishes operations in Australia and New Zealand.

Three hotels will launch shortly in Australia – ParkRoyal Darling Harbour, Sydney (to be rebranded from Crowne Plaza Darling Harbour) and ParkRoyal Parramatta (to be rebranded from Crowne Plaza Parramatta) will launch in November, while Pan Pacific Perth (to be rebranded from Sheraton Perth) will launch in January 2011.

Boasting over 20 years of sales and marketing experience, Richard has headed sales and marketing teams across the hospitality and travel industry at companies such as Mirvac Hotels & Resorts, InterContinental Hotels Group as well as Federal Hotels International Group.

His last appointment was Regional Director of Sales and Marketing with Mirvac Hotels & Resorts where he oversaw the revenue generation of sales teams in 16 hotels across New South Wales. In addition, Richard also spearheaded marketing and advertising activities across print, e-commerce, television, radio, direct mail, signage, sponsorship channels.

“Richard joins the Pan Pacific Hotels Group team in Australia at a very exciting stage,” said Pan Pacific Hotels Group President and CEO A. Patrick Imbardelli.  “His well-rounded expertise and knowledge of this key growth market will be important for us as we entrench our Pan Pacific and ParkRoyal brands in the hearts and minds of our guests, customers, business partners and local communities.”

Outside of Sydney and Perth, the group is pursuing development opportunities for both its Pan Pacific and ParkRoyal brands in cities such as Brisbane, Perth, Melbourne, Adelaide, Cairns, Gold Coast and other parts of Queensland.

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