Customers travelling on Singapore Airlines
flights will soon be able to stay connected at all times, even at
35,000 feet.
The multi-million-dollar collaboration with
inflight connectivity provider OnAir includes a full suite of
onboard communication offerings, providing the SIA’s customers
with access to Wi-Fi Internet and mobile telephony services. The
mobile telephony services will enable customers to send and
receive SMS text messages with their GSM-compatible mobile phones,
send and receive email messages easily on smartphones and
BlackBerry devices, as well as make and receive voice calls.
With plans to roll out the services from as
early as the first half of 2011, Singapore Airlines will be one of the
first major airlines in Asia to launch a full suite of inflight
connectivity services. These will be introduced progressively on
flights operated by the airline’s Airbus
A380, Airbus A340-500 and
Boeing 777-300ER aircraft.
“Singapore Airlines was in fact one of the
pioneers to introduce Internet connectivity on board its Boeing
747-400 aircraft in 2005. Today, with the increasing importance of
remaining connected, and the more affordable charges made possible
by the higher usage and more advanced technology, we are now
fitting all our long-range aircraft with the full suite of
telephony and Internet features so that our customers can stay
connected. Unlike the earlier trial introduction of an Internet
service, this suite of features is for full implementation and we
are pleased to offer this as an added choice to our inflight
programme,” said Singapore Airlines’ Senior Vice President Product
& Services, Mr Yap Kim Wah.
“The environment that our customers have gotten
used to on the ground can soon be replicated in the air, when they
fly with Singapore Airlines on aircraft fitted with this new
connectivity platform. Travelling on business or pleasure, they
are just a click or an SMS away, with access to live information,
social networking and news updates, as well as inflight shopping.”
Singapore Airlines’ connectivity partner OnAir
is jointly owned by Airbus and SITA, one of the world’s leading providers
of global IT and telecommunication solutions for the air transport
industry, offering global satellite coverage including for the
Asian region.
Customers who use the mobile telephony services
will see their usage reflected in the monthly bills from their
telecommunications provider where international GSM roaming rates
apply. For Internet access, customers can sign up for an access
package upon logging in to the system.
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