Guild of Travel and Tourism Launches First International Chapter in Hong Kong

The UK-based travel trade association, The Guild of Travel and Tourism, is expanding globally with the launch of its first international chapter for Asia in Hong Kong.

Established in Britain in 1994, The Guild supports professionals and corporations working in travel, tourism and hospitality. It has since evolved from a traditional trade association into a proactive business organisation which, as well as providing networking opportunities for the travel and tourism industry, also provides a range of professional business services for its members.

Services include networking and promotional events, workshops and business open days, market intelligence and representation at international trade exhibitions and conferences.

The Guild welcomes potential members from all sectors of the travel, tourism and related industries, including suppliers, so key players can interchange ideas and develop mutual business opportunities on a local, regional and global basis.

The Guild provides members with access to a wide range of additional services, such as:

- Research into potential markets, legal requirements and business culture
- Review and due diligence of potential agents and distributors
- Product launch and business establishment services as well as on-going
- business management
- Competitor analysis and development of unique selling points
- Recruitment and talent acquisition
- Supporting the establishment of appropriate business partnerships and government relationships

Andrew Seaton, Consul-General, British Consulate-General Hong Kong, said, “I warmly congratulate The Guild of Travel and Tourism on the establishment of their first international chapter here in Hong Kong. Their services and expertise now add still further to the strength and diversity of business links between the UK and Hong Kong, and through Hong Kong into the wider Asia Pacific region. UK Trade and Investment has been delighted to work with The Guild as a partner to help them take this step forward. We look forward to continuing to work closely with The Guild and its members and to provide a range of services to help them grow their businesses still further.”

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