VisitBritain launches BritAgent in Thailand; to Launch New Programme in Malaysia and Singapore

[HD video below] VisitBritain has launched its e-learning programme, the BritAgent Specialist Programme, in Thailand.

 The programme is designed to provide specialized training to travel agents, helping them to develop their knowledge of Britain’s offerings and equipping them with the necessary skills to sell Britain more effectively.

One key benefit of the system is that it will help travel agents in Thailand gain the specialised knowledge to cater to the volume of tourists expected to travel to Britain in the lead up to, and during, the London 2012 Olympic and Paralympics Games.

“Travel agents play a crucial role in assisting our visitors to plan and book their Britain holiday. By launching the BritAgent Specialist Programme in Thailand, we are able to provide travel agents the necessary tools to offer improved service to our Britain customers, and take advantage of the increased visitor potential in the lead up to the Olympics,” said Sumathi Ramanathan, Manager Australasia and SE Asia - Visit Britain.

BritAgent is designed to be completed at the participant’s own pace. It is provided free of charge and is completely accessible online. It provides agents various facts and figures about Britain, travel tips and advice, as well as techniques to properly market and match destinations according to traveler’s preferences and personalities. Once they have completed the program, the agent is awarded BritAgent status. Their travel agencies also receive Preferred Agency Status with VisitBritain.

The BritAgent programme was first launched in Singapore and Malaysia in 2009 and a new programme - Business Visits and Events - will be launched in those two markets early 2011. Watch the video below, which was filmed on 2 September 2010, to learn more.

HD Video Interview with Ms. Sumathi Ramanathan, Manager Australasia and SE Asia - VisitBritain

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