Shanghai World Expo Culture Center Rebranded as the Mercedes-Benz Arena

The Shanghai World Expo Culture Center has been rebranded and reopened as the Mercedes-Benz Arena.

It is hoped that a calendar of world class concerts, cultural, family and sporting events will permanently establish the Mercedes-Benz Arena as Shanghai’s equivalent to such landmark venues as London’s O2 Arena and the Staples Center in Los Angeles.

Mercedes-Benz Arena opens with a 2-month programme of first class events launching with 5 concerts by superstars Faye Wong, first concert 19 November, Jacky Cheung and the largest family show in the world ‘Walking With Dinosaurs’.

The Mercedes-Benz Arena is the car giant’s first sponsored entertainment arena outside Germany.

“We are very proud of our relationship with our naming rights partner Mercedes-Benz” said Guy Ngata, General Manager of AEG-OPG Culture and Sports (Shanghai) Co, Ltd the company managing Mercedes-Benz Arena.

The Mercedes-Benz Arena Grand Opening Ceremony will be held on 15 January 2011 with high profile events celebrating Mercedes-Benz’s 115th global anniversary.

The six-level Mercedes-Benz Arena seats up to 18,000 with state-of-the-art acoustics and production elements capable of hosting the biggest indoor shows.

Mercedes-Benz Arena also incorporates a public ice skating rink, 20,000 square meter retail podium of concept shops with a wide variety of food & beverage outlets, VIP Lounges and 82 luxury suites.

With premiere acoustics and lighting effects, The Mixing Room seats up to 700 for intimate live entertainment events, including bar, lounge and VIP facilities.

The 365-day-a-year lifestyle destination also hosts Shanghai’s leading cinematic experience on the 6th floor, with six screens and total seating for 800, showcasing both international and Chinese movies.

During the past six-month expo, the Shanghai World Expo Culture Center attracted on average 50,000 visitors a day and over 8 million visitors during the six month event. There were 261 daily performances by the Oriental Song and Dance Troupe, as well as 14 special events while The Mixing Room hosted 70 performances.

The grand opening and closing ceremonies of Shanghai World Expo 2010 were held at the venue, as well as celebrated performances by the renowned Philadelphia Philharmonic, the world premiere of ‘Martial Arts Trilogy’ by Tan Dun, as well as the World Wrestling Entertainment’s first venture into China.

“The Mercedes-Benz Arena will continue this legacy as the premier live entertainment, culture, sports and lifestyle destination in Shanghai” Ngata added.

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