Ascott has expanded its presence into Bali,
Indonesia, by clinching a contract to manage a 174-unit serviced
residence in Kuta. To be named Citadines Bali Kuta, the serviced
residence is scheduled to open in 2012.
The contract, awarded by Indonesian developer
PT Rudy Indopratama Sejahtera, increases Ascott’s presence in
Indonesia to over 1,800 serviced apartment units across nine
properties in Jakarta, Surabaya and Bali.
The new serviced residence, Citadines Bali Kuta, will be located
on the main arterial road of Jalan Raya Kuta, close to the beach, major
shopping, dining and
entertainment outlets. The five-storey serviced residence will
comprise of studio, one and two-bedroom apartment units. Guests
will be able to work out in the gymnasium,
luxuriate in the spa and swimming pool, or sample epicurean
delights at the restaurant within the property.
Mr Lim Ming Yan, Ascott’s Chief Executive Officer,
said, “While the majority of Ascott’s guests are business
travellers and expatriates on extended stay, more leisure travellers are choosing to stay at our serviced residences. Bali
is a world famous resort destination and over the years, it has
become an increasingly attractive MICE destination. Bali continues
to attract a high volume of tourist arrivals each year, which
bodes well for our business in this market. With Citadines Bali
Kuta, our guests can now enjoy the familiar homely environment in
a renowned resort destination. Our Citadines properties are
vibrant residences for the independent traveller. By having our
Citadines property in lively and trendy Kuta, our guests will be
in the heart of all the action in Bali.”
According to the Bali
Tourism Authority, in 2009, Bali received close to 2.26 million
foreign visitors who stayed an average of almost nine days on the
island. Tourism was estimated to have contributed US$2.7 billion
in foreign exchange earnings to Bali's economy last year, this
represents 42% of Indonesia’s tourism earnings in 2009.
Besides Citadines
Bali Kuta, Ascott will open its first Citadines property in
Indonesia, the Citadines Jakarta Quartier, later this year; Citadines
Jakarta Rasuna in 2011 and Ascott Kuningan Jakarta in 2012.
Currently, the company has five operating serviced residences in
Indonesia, namely Ascott Jakarta, Somerset Berlian, Somerset Grand
Citra, and Country Woods in Jakarta as well as Somerset Surabaya
Hotel & Serviced Residence.
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