Ascott has been awarded a contract to manage a
serviced residence in Danang, the fourth largest city in Vietnam,
by Korea Investment & Development Co., Ltd. The latter is an
established real estate consortium that specialises in commercial
and residential developments across major cities in Vietnam.
Currently under development, Somerset Danang Bay
is part of Blooming Tower Danang, a mixed-use development that
comprises two 37-storey residential towers and a three-storey
podium for commercial retail and recreational uses. It will be one
of the tallest towers in the city, providing view of Danang Bay.
Located in Thuan Phuoc Ward, Hai Chau District,
Somerset Danang Bay is a five-minute drive from Danang's Central
Business District and a 15-minute drive from the Danang
International Airport, Vietnam's third busiest airport. The
serviced residence property is scheduled to be completed in 2012.
Mr Lim Ming Yan, Chief Executive Officer of The
Ascott Limited, said, “Our expansion into Danang, our fourth city
in Vietnam, will allow Ascott to tap on the strong demand for
serviced residences in the country. Danang has enjoyed an
exponential increase in foreign direct investments. The rapid
development of its industrial parks, export processing zone,
petrochemical industry and sea port activities has also been
attracting a large number of expatriates to the city. With the
influx of foreigners, we expect demand for both long- and short-
term accommodation in Danang to soar. The new Somerset Danang Bay
will further consolidate Ascott's leadership position in the fast
growing market and we are on track to expanding our Vietnam
presence to 1,800 units by 2012.”
With this addition, Ascott
strengthens its position as the largest international serviced
residence owner-operator in Vietnam. It will now have more than
1,300 apartment units in eight properties across four cities
including Ho Chi Minh City, Hanoi and Hai Phong.
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