With one week remaining before the start of the
2010 Hotel Data Conference presented by Gaylord Hotels, STR has
revealed more details of some of the sessions to be held during
the two-day event at the Loews Vanderbilt Hotel. The Hotel Data
Conference will take place 4- 5 August 2010.
The opening general session will feature an
industry overview with first-half 2010 data as well as a
point-counterpoint debate regarding the state of the industry
through the eyes of STR president Mark Lomanno and vice president
Jan Freitag.
Other sessions of The 2010 Hotel Data Conference
includes:
Pipeline and U.S. Chain Scale Trends: An early
discussion about the potential changes in STR's chain-scale
segment lineup will be part of this session. Also featured will be
an analysis of new construction and conversion data from the past
few years.
Consumer Business & Leisure Traveler Trends: A
look at a survey about consumers' willingness to pay for hotel
rooms and brands used by business travelers and leisure guests
during the past three months will highlight this discussion.
Hear Diane Parmerlee of Crow Holdings get
inside the heads of STR Founder and CEO Randy Smith and President
Mark Lomanno.
Advance reservations are required for Randy and
Mark's Fireside Chat sessions-and attendees will be able to ask
the two industry icons (almost) anything.
The Global Performance Trends sessions will
provide a look at some of the major market forecasts from around
the world.
Top U.S. Market Performance: Brad Garner,
STR's COO, will look at some of the hot and not-so-hot markets in
the U.S. He'll delve into the Top 25 Markets as a segment and
examine transient and group dynamics, seasonally adjusted
occupancies and ADRs, and even look into the crystal ball and
provide forecasts for a few major cities.
And finally, Randy Smith will present the
Awards to seven hotels that have earned the distinction of
receiving the inaugural STR Best Performing Hotel awards.
The registration fee for the conference is $695
and the Loews Vanderbilt is offering conference attendees a
special discounted room rate of $140.
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