The Sultanate of Omans Ministry of Tourism has
confirmed that Salalahs annual Khareef Festival will be held
until the end of September, 2010.
Large numbers of visitors are
expected to travel to Salalah, the capital of Dhofar Province and
Omans second largest city, during the Al Khareef season.
According to a recent report by the World Travel and Tourism
Council, travel and tourism to the Sultanate of Oman is set to
reach US$ 7 billion by 2019.
The Khareef Festival, which begins every June, is
held in the mountains of southern Oman to celebrate the monsoon.
Previous festivals have included a 3 kilometre carnival area with
1,000 carnival participants, games, rides, international cuisine
and concerts. Last year a shopping festival was added. The
expatriate community of Oman, including a wide variety of
different nationalities, participate in the Festival.
Visitors to Salalah during the Khareef Festival are attracted
to the region for the variety of activities, cultural displays and
family friendly atmosphere. Salalah also attracts tourists due to
the attractive coastline, mountains, valleys and pleasant
temperature. This year we have focused on heavily promoting these
aspects of the festival. We are expecting growth in the numbers of
visitors coming to the region, said Salem Al Mamari, Omans
Ministry of Tourism Director General of Tourism Promotions.
Numbers of tourists to Salalah have remained positive
over recent years as a result of substantial tourism
infrastructure developments and investment. There has been
significant recent infrastructure investment in the Port of
Salalah and Salalahs UNESCO protected frankincense sites.
Salalahs Khareef Festival is part of the Oman Ministry of
Tourisms ongoing efforts to boost tourist numbers and increase
the contribution of the tourism industry to GDP to not less than 3%.
Oman Air increased the numbers of flights scheduled over the
summer, and is one of the main sponsors of the Festival.
Salalah
is located about 1,040 kilometres from Muscat, and is well
connected to the rest of the country and also to neighbouring
countries via flights.
Oman has long been a
popular destination among regional and international tourists for
its natural beauty such as the beaches, caves in the Oman
Mountains, Jabal Qara, and reefs around the Daymaniyat Islands.
Festive annual celebrations are a major attraction in both the
capital Muscat, and Salalah; two of the most prominent and popular
tourist cities in the country.
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