Flight Centre Limited (FLT) has unveiled plans
to launch its Corporate Traveller brand to the market as part of a
strategy to improve service, increase business travel market share
and capture the growing needs of the SME travel market.
Executive general manager FLT corporate, Shannon
O’Brien said Corporate Traveller would be closely aligned to FLT’s
key global corporate travel business FCm Travel Solutions to
ensure a high standard of service was maintained through dedicated
account managers.
“Corporate Traveller’s service and product
offering will focus on the SME market, providing clients a
combination of expert advice, personal service and tailored travel
management to maximize savings for small to medium sized travel
budgets,” Mr O’Brien said. “Clients can expect a high touch and cost
effective travel management service backed by the global strength
of the FLT group.”
Mr O’Brien said significant growth in the SME
segment for corporate travel in the past few years now required a
dedicated approach to travel management.
“Growth in the SME corporate travel market in
the past decade has been strengthened by Australia’s prosperous
environment for home grown businesses, many of which have been
thriving on the back of our booming export market into Asia,” he
said.
“We have witnessed substantial growth in the SME
market from businesses working in a range of sectors including
mining, engineering, finance and banking, technology and
manufacturing. Corporate Traveller will specifically cater for the
travel needs of this growing sector with a boutique travel
management service that drives cost and time efficiencies.”
Corporate Traveller was introduced by FLT in
1993 and marked the company’s first push into the business travel
market. As part of FLT’s strategy to focus on the SME sector and
grow the Corporate Traveller brand, Flight Centre Business Travel
will now operate as Corporate Traveller, as will some FCm teams
that service SME clients.
Corporate Traveller will be officially launched
to the Australian market 1 February 2010.
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Flight Centre,
FCm Travel Solutions,
Corporate Travel,
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