According to data compiled by STR Global, hotels
in the Asia Pacific region experienced increases in all three key
performance metrics for February 2010 when reported in U.S.
dollars. In year-on-year measurements, the Asia Pacific region's
OR rose 4.7% to 60.6%, ADR increased 16.2% to US$131.36, and
RevPAR jumped 21.6% to US$79.65.
"The Asia Pacific region continues on its
recovery path and reported 20% RevPAR increase for the first two
months of the year," said Elizabeth Randall, managing director of
STR Global. "This follows on from a 2% RevPAR increase for the 4th
quarter 2009, which underlines that the bounce of poor performance
last year is taking on strength. Asia Pacific is currently leading
the way in RevPAR improvements".
Highlights from key market
performers for February 2010: (year-on-year comparisons, all
currency results in U.S. dollars):
- Phuket, Thailand, ended
the month with the largest occupancy increase, rising 35.9% to
85.3%, followed by Bangkok, Thailand (+23.1% to 70.1%), and Bali,
Indonesia (20.2% to 70.3%).
- Three key markets posted
occupancy decreases: Shanghai, China (-10.9% to 36.7%); Seoul,
South Korea (-9.5% to 76.6%); and Jakarta, Indonesia (-2.5% to
62.6%).
- Sydney, Australia, reported the largest ADR increase,
jumping 50.2% to US$175.86, followed by Brisbane, Australia
(+41% to US$154.88), and Seoul (+40.3 to US$143.90).
-
Beijing experienced the only double-digit ADR decrease, falling
14% to US$78.53.
- Four markets posted RevPAR increases of
more than 50%: Sydney (+70.8% to US$164.88); Brisbane (+55.0% to
US$126.60); Phuket (+53.2% to US$119.87); and Bali (+52% to
US$78.49).
- Shanghai reported the largest RevPAR decrease,
falling 18.6% to US$36.10, followed by Beijing with an 8.6%decrease to US$31.84.
The Americas
In February 2010, the region's OR ended the
month virtually flat with a 0.8% increase to 53.4%,
ADR fell 2.7% to US$99.81, and RevPAR dropped 2% to
US$53.35.
Among the key markets of the region, Vancouver,
British Columbia, which hosted the 2010 Winter Olympics 12-28
February 2010, reported the largest increases in all three key
metrics. The market's occupancy rose 37.7% to 86%,
ADR increased 123.8% to US$222.80, and RevPAR jumped 208.3% to US$191.59.
Sao Paulo, Brazil, also experienced a large
occupancy increase, rising 21.8% to 56.5%. Alberta,
Canada, posted the largest occupancy decrease, falling 11.3% to 54.4%.
Other than Vancouver, three markets reported ADR
increases of more than 20%: Sao Paulo (+33.9% to
US$98.25); Rio de Janeiro (+32.3% to US$214.67); and
Manitoba/Saskatchewan, Canada (+22.1% to US$108.19).
Chicago, Illinois, posted the largest ADR decrease, falling 9.7% to US$92.17, followed by Washington, D.C., with an
8.4-percent decrease to US$135.83.
Sao Paulo (+63.1% to US$55.50) and Rio de
Janeiro (+37.1% to US$151.45) followed Vancouver with large
RevPAR increases. Washington, D.C., fell 9.7% to US$76.81,
reporting the largest RevPAR decrease for the month.
Europe
"In U.S.-dollar terms Europe showed a strong
occupancy and average room rate recovery for the first two months
of the year," Elizabeth Randall said. "Even in euro terms the
improving occupancy levels have enabled hoteliers to strengthen
their rates, particularly in Northern and Western Europe."
Highlights from key market performers for
February include (year-over-year comparisons, all currency in
euros):
- Tel Aviv, Israel, experienced the largest
occupancy increase, jumping 44% to 64.3%, followed
by Rome, Italy (+20.9% to 54.8%), and Helsinki,
Finland (+20.5% to 59.4%).
- Hamburg, Germany, reported the largest
occupancy decrease, falling 8.6% to 60.9%, followed by Oslo,
Norway, with a 6.6% decrease to 57.5%.
- Three markets posted ADR increases of more
than 20%: Stockholm, Sweden (+21% to EUR111.81);
Malmo, Sweden (+20.6% to EUR89.52); and Gothenburg, Sweden
(+20.3% to EUR90.88).
- Dublin, Ireland, dropped 20.9% to
EUR75.79, reporting the largest ADR decrease for the month.
- Tel Aviv posted the largest RevPAR increase,
rising 44.7% to EUR94.11, followed by Stockholm (+29.3% to EUR69.35) and Munich, Germany (+26.2% to
EUR72.30).
- Two markets ended the month with double-digit
RevPAR decreases: Dublin (-24% to EUR41.71) and
Copenhagen, Denmark (-4.1% to EUR47.38).
Middle East
The Middle East / Africa region's OR rose 1.9% to 65.7%, ADR increased 1.7% to US$166.18,
and RevPAR grew 3.6% to US$109.23.
"The Middle East / Africa region reported its
first positive month of RevPAR growth since the second half of
2008-resulting in only a 0.8% RevPAR decline for the first
two months of this year, which is a marked improvement from a 10% RevPAR decline in the 4th quarter 2009," said Elizabeth
Randall.
Highlights among the region's key markets for
February include (year-over-year comparisons, all currency in U.S.
dollars):
- Dubai, United Arab Emirates, reported the
largest occupancy increase, rising 15.9% to 86.2%,
followed by Muscat, Oman, with a 10% increase to 73.2%.
- Abu Dhabi, UAE experienced the largest
decreases in all three key metrics. The market's occupancy fell
31.2% to 58.9%, ADR dropped 39.9% to
US$233.03, and RevPAR decreased 58.7% to US$137.28.
- Three markets posted ADR increases of more
than 20%: Beirut, Lebanon (+48.1% to US$243.13);
Cape Town, South Africa (+33.7% to US$163.36); and
Johannesburg, South Africa (+29.5% to US$100.03).
- Beirut reported the largest RevPAR increase,
jumping 42.1% to US$169.81.
- Other than Abu Dhabi, two markets posted
RevPAR decreases: Muscat (-9.9% to US$186.84) and Riyadh,
Saudi Arabia (-1.1% to US$179.73).
See recent travel news from:
Travel News Asia,
STR,
February 2010
|