Westin Hotels & Resorts has launched a branded
storefront on Amazon.com through the Selling on Amazon program by
Amazon Services.
Westin Hotels has curated a collection of
wellness focused products including merchandise from like-minded
brands such as Gaiam, Kate's Paperie, Tea Forté and Riedel. The
digital storefront will also retail signature Westin products
including the 10-layer Heavenly Bed, Heavenly Bath amenity
collection and signature line of White Tea scented candles and
diffusers. The launch of the Westin Wellness storefront also
represents the latest extension of the Westin brand's retail
experience.
To date, and through all outlets, nearly
40,000 Heavenly Beds, 100,000 pillows, more than 32,000 sheets,
and more than 10,000 signature Heavenly spa amenities have been
sold.
To celebrate the launch,
Westin guests who stay twice mid-week from 22 February through
13 May 2010 will receive a $100 Amazon.com gift card. To be
eligible, guests must register at westin.com/balance prior to
booking.
Launching 1 March 2010, the online retail store,
amazon.com/westin will offer a range of handpicked merchandise including
lifestyle products, fitness gear, healthy snacks, home décor,
wellness books and workout DVDs.
"We are excited to be
working with Amazon to help our guests continue to live well
beyond the in-hotel experience," said Brian Povinelli, Vice
President Brand Management, North America, for Westin Hotels &
Resorts. "This collaboration was designed to drive Westin's
mid-week business while extending the brand's balanced living
platform. It gives today's digitally connected business traveler a
personal reward of $100 toward healthy lifestyle solutions for use
at home and on the road."
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