Westin Hotels launches Amazon Storefront

Westin Hotels & Resorts has launched a branded storefront on Amazon.com through the Selling on Amazon program by Amazon Services.

Westin Hotels has curated a collection of wellness focused products including merchandise from like-minded brands such as Gaiam, Kate's Paperie, Tea Forté and Riedel. The digital storefront will also retail signature Westin products including the 10-layer Heavenly Bed, Heavenly Bath amenity collection and signature line of White Tea scented candles and diffusers. The launch of the Westin Wellness storefront also represents the latest extension of the Westin brand's retail experience.

 To date, and through all outlets, nearly 40,000 Heavenly Beds, 100,000 pillows, more than 32,000 sheets, and more than 10,000 signature Heavenly spa amenities have been sold.

To celebrate the launch, Westin guests who stay twice mid-week from 22 February through 13 May 2010 will receive a $100 Amazon.com gift card. To be eligible, guests must register at westin.com/balance prior to booking.

Launching 1 March 2010, the online retail store, amazon.com/westin will offer a range of handpicked merchandise including lifestyle products, fitness gear, healthy snacks, home décor, wellness books and workout DVDs.

"We are excited to be working with Amazon to help our guests continue to live well beyond the in-hotel experience," said Brian Povinelli, Vice President Brand Management, North America, for Westin Hotels & Resorts. "This collaboration was designed to drive Westin's mid-week business while extending the brand's balanced living platform. It gives today's digitally connected business traveler a personal reward of $100 toward healthy lifestyle solutions for use at home and on the road."

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