MasterCard today signed an agreement with
Resorts World Sentosa, making MasterCard the “Preferred Card” at the
integrated resort.
The alliance will provide MasterCard with a
portfolio of cardholder usage incentives, seasonal marketing
programs and merchant offers.
“Resorts World Sentosa offers a
wide range of exciting attractions and offerings, many of which
are world’s firsts. With the exclusive privileges that we will be
rolling out as part of this collaboration, MasterCard cardholders
can look forward to varied unique and priceless experiences with
us,” said Ms Angela Lam, Vice-President, Promotions and
Partnerships, Resorts World Sentosa.
Ajay Bhalla, executive vice president, South East and South
Asia, MasterCard Worldwide, added, “The agreement with Resorts
World Sentosa has given us a strategic foothold in what is set to
be one of the greatest draws in Singapore for tourists from across
the region. According to the latest MasterCard survey,
intraregional travel continues to be popular, with 86% of
consumers from the Asia Pacific preferring to travel to
destinations in the region. This strategic alliance allows
MasterCard and Resorts World Sentosa to develop customized
programs to enhance visitors’ travel experiences in Singapore.”
Travelers will be able use their
MasterCard cards to purchase exclusive destination packages for
Resorts World Sentosa, which will include specially-priced accommodation,
entrance tickets to attractions such as Southeast Asia’s first
Universal Studios theme park, dining vouchers and customized
holiday itineraries. Cardholders can also look forward to
customized priceless experiences, ranging from behind-the-scenes
backstage tours to special invitations to events and concerts.
As part of the agreement, MasterCard will also be given access to
hotel room nights within the resort, admission tickets and express
passes for Universal Studio Singapore for use in cardholder
promotions.
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