Wyndham Sponsors Tom Jones and Paddle 2010

Wyndham Green by Wyndham Worldwide has confirmed its sponsorship of The Wyndham Green Paddle 2010 featuring ultra-endurance athlete Tom Jones and his quest to raise public awareness about the great risks to the environment and the world’s oceans from improper and excessive use of plastic.

Between 16 May and 12 August 2010, Tom Jones will attempt to create a new world record by paddling from Key West, Florida to New York City on a standup paddleboard.

The Plastic Free Ocean, a subsidiary of the Tom Jones Foundation, is a federally registered 501(c)3 nonprofit incorporated in California, USA, which is aiming to raise funds and public awareness about the harm plastic has on our environment and the resources needed to rid our oceans of these pollutants.

Plastic in the oceans is entirely caused by human action and human inaction. It has as much potential to do harm as the worst climate change scenario and is having greater immediate effects, yet it so far receives comparatively no attention, and very little private or government action or funding. Some of the harmful effects of plastic in our oceans affect birds and marine species:

- About 44% of all seabirds die due to eating floating plastic
- Reproductive systems of over 250 marine species are affected by consuming plastics, including bags and bottles

These harmful effects can be mitigated if consumers reduce the use of, reuse and properly recycle plastics.

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