Landmark Group to Enter Hotel Industry with Citymax Hotels

The Landmark Group, one of the Middle East’s largest retail conglomerates, is entering the hotel industry with a new mid-market brand - Citymax Hotels.

The group plans to open three hotels in the UAE before end of the year; the first Citymax Hotel opens in Al Barsha on 3 May 2010, while the properties in Bur Dubai and Sharjah will follow later in 2010. Each Citymax Hotel will be located with easy access to malls and other prominent locations in Dubai and Sharjah.

Michael Weyland, General Manager of Citymax Hotels, said, “The luxury end of the hospitality industry is saturated in Dubai, but the options for top quality, yet affordable mid-market hotels are limited. Due to the economic downturn, mid-market hotels are gaining increasing importance and popularity. We strongly believe Citymax Hotels is well positioned to offer a more cost-effective option, without compromising on comfort and customer satisfaction.”

The Citymax Hotel in Al Barsha will offer 378 rooms comprising 294 double rooms, 56 single rooms, 2 rooms for the disabled, 14 interconnecting double rooms and 12 interconnecting twin rooms. The hotel comes with a stylish and cosmopolitan lounge bar in the lobby and an all-day buffet restaurant serving international dishes for breakfast, lunch and dinner.

There is also a 24-hour coffee shop with a convenience store, in addition to a music bar and grill with live music and DJs to keep guests entertained. For guests looking for recreation, Citymax Hotels offers a fully equipped gym and a roof top swimming pool with magnificent view of the city.

Landmark Group recently announced a plan to invest about US$ 150 million in expansions over the next 3 years.

See other recent news regarding: Airlines, Airports, Flights, Codeshare, Lounges, First Class, Business Class, MICE, GDS, Rewards, Miles, Hotels, Apartments, Promotions, Spas, New Hotels, Traffic, Visitor Arrivals, Cruises, Free Deals, Videos, Landmark, Citymax, Dubai, Sharjah