Both the corporate and leisure travel sectors
set 2010 growth records over 2009 in November, according to new
data released in The Pegasus View.
The report, based on billions of global
transactions processed during the month by Pegasus Solutions,
shows booking volumes through the mostly business global
distribution systems (GDS) climbed +30.6%. Additionally, revenue
for the mostly leisure alternative distribution systems (ADS)
reached a year-high of +17.3% over 2009.
The business travel market surged in November
2010 after a brief slowdown in October, according to the report, which
combines data from both the GDS
and ADS. With the +30.6% year-on-year increase in booking volumes
came a stable average daily rate (ADR) that remained at the +7.4%
record growth rate achieved in August and September.
Forward-looking data suggested the trend in booking growth would
continue through March 2011, accompanied by an average growth in
ADR of +10% and a +5% increase in length of stay.
“There is definitely promise in the figures this holiday season. A
year ago, we reported early indications of a tenuous recovery for
the corporate travel sector as increases first seen in North
America spread to other regions,” said Mike Kistner, chief
executive officer of Pegasus Solutions. “Today, the corporate sector has evidenced a solid and
convincing recovery worldwide across all variables – booking
volume, revenue, ADR, length of stay and booking lead time. The
leisure sector is also in an upswing with forward-looking 2011
figures pointing to December growth of about +10% based on
bookings to-date.”
Pegasus’ leisure figures for
November show bookings rose past October’s return to double-digit
growth to an increase of +12.8% over 2009. While ADR held steady,
edging to an increase of +4% globally, revenue through the channel
increased by +17.3% over the prior year. The look-to-book ratio
eased from the high of +60% over 2009 seen in October to +50%, as
more holiday shoppers booked their travel for the approximately
90,000 hotels distributed by Pegasus.
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