TravelClick Launches Hotelligence360

TravelClick has launched Hotelligence360, a suite of interactive business intelligence applications. The new solution will help hotels to improve their financial performance by creating a platform of information that provides a foundation for greater knowledge of market dynamics and comprehensive decision-making. The intuitive solution offers hoteliers a complete historical and forward-looking view of their performance versus their competitors’, enabling them to source new customers and maximize profit.

Hotelligence360 features an interactive personalized dashboard, with an alert system that will surface key issues to the user’s dashboard, email, or mobile device. The application also allows hoteliers to forecast future trends and predict shifts in consumer patterns before they occur, giving users a clear competitive advantage.

“For the past 10 years, TravelClick has led the market in delivering business intelligence for the hotel industry,” said Robert Post, President and Chief Executive Officer of TravelClick. “Our expert teams across the world have consistently taken a scientific approach to helping hotels find guests, fill rooms, and maximize revenue. Business intelligence is imperative to improving a company’s probability of survival and prosperity, especially in these difficult times. As the hotel industry begins to stabilize in 2010, early adopters of Hotelligence360 will have a clear advantage in their propensity to capture market share by driving their businesses forward - whether the hotelier is managing one hotel or a chain of hundreds or thousands.”

With Hotelligence360, hoteliers will have the ability to filter and closely examine specific information so that they can compare their hotel’s performance to a variety of competitors and analyze booking trends. Guided analytics will enable users to isolate issues and identify opportunities so that they can make informed decisions, and:

 Reach new markets - By assessing multiple competitors across a range of criteria, hoteliers can look beyond their traditional competitive set to identify revenue opportunities that may have previously gone unnoticed.

 Act quickly to identify and reverse a downward trend - Data delivered frequently, in a simple, customized dashboard rather than a traditional Excel document, means hoteliers can easily and swiftly identify occupancy issues and react instantly to reverse the trend. Hotelligence360 also provides proactive alerts about key issues to the dashboard, email, or mobile device.

 Build relationships - Insight from Hotelligence360 identifies travel agencies that are generating more business for the competition, enabling hoteliers to focus on changing agency behavior.

Hotelligence360 has launched with two editions: Property Edition, covering individual property intelligence, and Enterprise Edition, providing complete cross-portfolio brand management and analysis designed for brands, ownership groups, and any entity managing disparate properties.

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