Al Maha Desert Resort & Spa in Dubai has joined
Starwood Hotels & Resorts as a member of its Luxury Collection
portfolio.
The resort has been renamed 'Al Maha, a Luxury
Collection Desert Resort & Spa, Dubai', with Emirates retaining
ownership of the resort and Starwood Hotels & Resorts overseeing
the management of the property.
Designed and built following the principles of
environmentally sustainable development, Al Maha has been at
the forefront of conservation-based hospitality in the Middle
East, for over 10 years. The resort was designed to recreate a
Bedouin encampment spread across the vast dunes, featuring 42
secluded suites with tented roofs, floor-to-ceiling windows,
marbled bathrooms, private deck and pool.
"A
pioneer in the area of luxury conservation-based hospitality in
the Middle East, Al Maha will be a valuable addition to The
Luxury Collection," said His Highness Sheikh Ahmed bin Saeed
Al-Maktoum, Chairman and Chief Executive, Emirates Airline &
Group. "As a leading hotel management group, Starwood's Luxury
Collection brand represents some of the finest properties
across the world, and with their extensive network, global
infrastructure and history of successful brand management, we
are confident that they will take Al Maha to even greater
heights."
Al Maha rests
within the 225-square kilometre Dubai Desert Conservation
Reserve (DDCR) one of the largest formally protected conservation reserves in the Gulf and is internationally recognised. The
DDCR will continue to be sponsored and managed by Emirates.
Al Maha was lauded for its efforts by the World Travel & Tourism
Council earlier this year and was identified as the region's
leading sustainable eco-tourism development by the United
Nations Environment Programme (UNEP).
Sunset camel rides,
desert safaris, wildlife drives, horse-riding and falconry are
all part of the unique indigenous experience at the resort as
well as soothing massage treatments at its spa with an
infinity pool overlooking the sands, scrub and mountains.
A discrete suite of meeting rooms is available for small
boardroom and executive conferences and the resort has been
acclaimed as the ultimate incentive destination.
In addition, the Al Maha Desert Resort & Spa has taken on the
mantle of a cultural treasure trove. Its initial collection of
Arab antiques, artefacts and artworks acquired to fuel the
Arabic experience in suites and public areas now expanded to
more than 2,000 pieces covering carpets, tents, jewellery,
brass coffee pots, camel bags and saddles as well as specially
commissioned wildlife paintings.
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