eRevMax Launches RateTiger Academy

eRevMax and Xotels have partnered to offer a series of seminars and educational RateTiger Academy courses designed to help hoteliers gain better control over travel channels in changing markets including pricing techniques, revenue management, competitor strategies and distribution management.

The partnership plans to provide customized seminars as well as certification courses for employees but also for interested owners, directors and managers. RateTiger Academy will provide insight from industry professionals into a constantly changing market and knowledge about distribution strategies, revenue and yield management and all the technologies available.

The first seminar will bring renewed insight in today’s hotel distribution landscape and will provide alternative techniques and ideas that can help to increase and optimise revenues and profits. The programme will look at online travel agencies; positioning, packages and promotions; guest loyalty and repeat stays; distressed inventory and rate segmenting; rate parity vs. rate integrity; and website best practices.

Available through RateTiger or Xotels, hoteliers can now subscribe to the one day courses in either English or German for its first seminar “Distribution Day – Channel Management in changing markets” that will run during May and June 2010.

“The industry is at a tipping point. In the past 10 years new technologies have been developed to reach new consumer markets leaving the hospitality industry playing catch-up,” said Remko West, founder of Xotels. “Through the Distribution Days we will help hoteliers explore why channels can work for them and how to manage them effectively. These courses will give attendees control over a larger distribution base while remaining dynamic and flexible to market conditions.”

“We’ve experienced increasing demand for consultancy and advice from our customers looking to understand how they can maximise opportunities through the new distribution landscape,” added Sascha Hausmann, CEO of eRevMax. “With a plethora of channels that require different approaches hoteliers are more confused than ever. We want to clear the fog on channel management techniques and are proud to have found a consultancy firm that shares our vision.”

The courses will be held in London, 4 May 2010, Prague 26 May 2010 and Frankfurt (German), 8 June 2010.

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