Hilton Hotels has partnered with Paramount
Pictures for its latest Hollywood blockbuster, Up In The Air, a
compelling story set within a world of frequent travelers. From
Oscar nominated director Jason Reitman, Up In The Air will arrive
in theatres across Asia this March, with the Singapore premiere
slated for 4 March 2010.
Starring Academy Award winner, George Clooney,
Up In The Air is about a frequent business traveler whose life on
the road is threatened just as he is on the cusp of reaching ten
million frequent flyer miles and after meeting the frequent
traveler woman of his dreams.
“Up in the Air is a compelling story set within
the world of frequent travelers,” said Dave
Horton – Global Head, Hilton Hotels. “It is a true
compliment to see Hilton represent the hospitality industry in
this film and we are excited to give our guests opportunities to
experience the amenities that these characters and other travelers
value from our hotels.”
Scenes of the film were shot at multiple Hilton
Hotels and signature Hilton products and amenities were used
throughout. Props designed for the movie included a Hilton HHonors
Diamond VIP card made for George Clooney’s character, Ryan
Bingham.
For the past 60 years, Hilton has played a
significant role in Hollywood films. Producers started rolling
film at Hilton hotels during Hollywood’s Golden Age of the 1950s.
Decades later, Hilton properties still set the stage for some of
the most memorable moments in film, with highlights including Blue
Hawaii, Diamonds Are Forever, Goldeneye, and Spiderman III.
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