For the aviation industry unstable fuel prices,
crisis-ridden capital markets and climate protection constraints
were the issues dominating the headlines last year. However, the
recession has also led to positive developments. The over-capacity
of the world’s airline industries has been reduced, older planes
which consume large amounts of kerosene have been taken out of
service, and business models have come under scrutiny.
High-ranking representatives of airlines, aircraft manufacturers
and airports will be discussing both these and other topics at the
ITB Berlin Aviation Day on 12 March 2010.
Dr. Temel Kotil, CEO, Turkish Airlines will hold
a keynote opening this headline event of the world’s aviation
industry, which takes place at the ITB Berlin Convention. A panel
with CEOs from around the world will examine the future of the
airline industry in the face of growing pressure to save costs,
long overdue consolidation and new business models. Panelists
include: Joachim Hunold, CEO, Air Berlin, Stefan Pichler,
CEO, Jazeera Airways and Emirsyah Satar, President & CEO, Garuda
Indonesia. Afterwards Mauro Oretti, Vice President Sales and
Marketing, SkyTeam, will talk about whether and to what degree
strategic alliances are still relevant against the backdrop of
much-needed consolidation.
This year marks the occasion of the first
Airline Product Summit. In his introductory paper Robert Lange,
Head of Aircraft Interiors Marketing, Airbus, will examine the
following questions: What will passenger cabins of the future be
like? Which airline product is most popular with tour operators
and travel agencies? Airlines will be presenting the highlights of
their cabin and service concepts. During the session a prize will
be awarded for the most innovative concept.
Two other panel discussions are scheduled for
the afternoon. Stuart Benzal, Managing Director, Global Onboard
Product, United Airlines, David Post, Managing Director, SigmaZen,
and Jay Sorensen, President, IdeaWorks Company, will discuss the
radical shifts in airline pricing due to a lack of premium
customers.
Discussion will focus on airline pricing in the
future and which business models appear to be most promising. The
last discussion round will deal with growing public resistance to
air traffic near airports. People are become increasingly critical
of aircraft noise and CO2 emissions. Ralph Beisel, Chief
Executive, Der Flughafenverband ADV (Arbeitsgemeinschaft Deutscher
Verkehrsflughäfen), Dr. Stefan Schulte, Chairman of the Board,
Fraport AG and Prof. Dr. Rainer Schwarz, Management Spokesman,
Berliner Flughäfen, will be debating how airports can win back
popular support.
To round off the ITB Aviation Day,
leading corporate and government consultant Dr. Jürgen Ringbeck
will provide an update and highlight how new climate protection
laws are changing aviation structures worldwide.
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