Farnborough Air Show in July will mark the
second anniversary of the opening of Aviator, the sleek,
contemporary design hotel owned by TAG Group of Companies. During
the 2008 air show it swiftly achieved full occupancy owing to its
convenient location, a mere two minutes walk to the show site. But
this July the hotel is seizing the opportunity to set out its
stall with a wide range of innovative corporate hospitality
packages. “A chalet without a chalet,” said General Manager
Michael Helling, describing the concept.
Aviator is getting close to being fully booked
by corporates, primarily overseas aerospace companies during the
air show week. The bedrooms are not all that is on offer. There
are also exclusive entertaining packages, hosted lunches and teas
prepared by Head Chef Allan Pickett, and private meeting rooms
with full business facilities. The hotel’s stylish Sky Lounge is
also available to book for a relaxing evening of networking or it
can be fully branded as a unique venue for a product launch.
“We really want to maximise the week of 17th
July and this is a terrific opportunity for us to showcase our
unique hotel to industry executives. If they want a discreet,
comfortable place, a stone’s throw from the show site to impress
that important client - Aviator is the place. Not all companies or
individuals want to go to the expense of a chalet or a stand for
the whole seven-day show. Aviator’s packages have been designed to
offer all the exclusivity of a hospitality chalet – but the client
doesn’t have to incur the expense and commitment by having someone
to run it for them,” Helling added.
TAG Farnborough Airport, as a first this year,
has chosen Aviator to entertain its clients during the week.
All Aviator’s meeting rooms and bars are
available as bespoke chalets or for exclusive corporate
entertaining days. Tables at its popular Brasserie restaurant are
being booked for lunch and tea, in a package that includes
entrance tickets to the show and a corresponding outside terrace
table to watch the daily air display. A table for up to fourteen
people is available at a cost of £375 per person Monday to Friday
(£150 at the weekend). Car parking is also included plus a private
fast track entrance to the show site.
Since opening two years ago Aviator has quickly
become an international destination due to the unique proposition
of the hotel and airport facilities. It has become a firm
favourite with leading businesses in the area including BAE
Systems, FlightSafety International, QinetiQ, TAG, Nokia, Novartis
and CSC. Aviator has also played host to successful product
launches for the likes of Estee Lauder, Vertu, Cadbury and Audi
where the team at the hotel were able to work in partnership with
the airport team to check a group of press in at the hotel for the
ultimate and seamless jet experience.
Regular guests over-nighting include private jet
air crew, business executives from Europe, the Middle East and the
US who have flown into Farnborough Airport’s FBO. They are
increasingly choosing to hold their meetings at Aviator because of
the convenience factor and the high quality of business services
and menus on offer.
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