Producers of HITEC Announce New Asian Technology Conference

Hospitality Financial and Technology Professionals (HFTP), producers of Hospitality Industry Technology Exposition and Conference (HITEC), is launching a new conference, the Asian Hospitality Technology Education Conference (AHTEC@HOFEX).

The new conference is designed to deliver to the Asian hospitality industry a direct vehicle for expert perspectives on the evolving technology market.

The conference will be in conjunction with HOFEX, produced by Hong Kong Exhibition Services, which has a specialized technology area within its exposition that complements the conference. AHTEC@HOFEX will take place 11-12 May 2011 at the Hong Kong Convention & Exhibition Centre.

“HFTP, which has produced HITEC for 38 years, brings to HOFEX an established network and the resources for a valuable educational experience to the Asian hospitality market,” said Frank Wolfe, CAE, CEO of HFTP.

Daniel Cheung, General Manager of HKES, added, “We see the growing demand for technology associated with rapidly blooming hospitality industry in Asia. Our partnership with HFTP, together with our specialized Hospitality IT exhibition, is a significant step to help hotels, restaurants, membership clubs, bars etc. to move forward and facilitate smooth operations in their growing business.”

HFTP will form an international Advisory Council to select the education program for the conference, with a focus on hospitality technology issues important to the region. The council is chaired by Terence Ronson, managing director of Pertlink Limited, based in Hong Kong.

HFTP previously extended its hospitality technology education programming outside of the United Stated in 2007 with the European Hospitality Technology Educational Conference (EHTEC). A biannual event with a European perspective on hospitality technology, the next EHTEC is scheduled for early 2012.

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