American Airlines has appointed Patrick O'Keeffe
as Vice President - Information Technology Services, effective
immediately. O'Keeffe replaces Maya Leibman, who was recently
named President - AAdvantage.
O'Keeffe will oversee the technology strategies
for the Business and Operations Systems department at American,
which is part of the Information Technology Services organization.
In this role, he is responsible for the development and
implementation of technology for a wide range of operating groups
at American, including: cargo, finance, employee technology and
enterprise infrastructure.
O'Keeffe will also have responsibility
for the implementation of Jetstream, the airline's new
real-time Passenger Service System, which serves as the
technical foundation for American and American Eagle reservations,
pricing and ticketing, inventory, flight information and check-in,
sales, and other critical airline functions. The new system will
enable American to deliver products and services to its customers
and employees with greater consistency and agility.
Since
1995, O'Keeffe has served in a wide range of leadership positions
at American, including marketing planning, onboard service, food
and beverage, customer technology, revenue and planning technology
and, most recently, as the business lead on the Jetstream
initiative.
"Patrick brings more than 22 years of airline
experience to his new role – particularly in the successful
development of business and technology strategies," said Monte
Ford, Chief Information Officer and Senior Vice President –
Information Technology. "His knowledge of the airline is vast, and
his cross-functional leadership experience gives him a unique
perspective as we continue to invest wisely in technology to
further improve the customer and employee experience at American."
O'Keeffe earned a Bachelor of Business Administration in
Accounting from Limerick University and completed his Master of
Business Administration at Rice University.
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