Popular US talk-show, The Oprah Winfrey Show, is
set travel to Australia this December to film at least two
episodes that will air in early 2011. The Oprah Winfrey Show
reaches a global audience across 145 countries.
Tourism Australia, Qantas Airways, Tourism New South Wales, the Sydney Opera
House, Tourism Victoria, Tourism Queensland, R.M.Williams and
Network 10 are partners in the venture.
“The fact that Ms Winfrey has chosen to
share her first visit to Australia with her television audience is
a huge backing for our country and provides an amazing opportunity
for Australian tourism,” said Tourism Australia Chairman, Geoff
Dixon. “We can showcase
why There’s nothing like Australia to audiences around the world
and encourage them to come and explore our country for themselves
whether it’s their first time or their fifth time.”
Audience members attending the show’s farewell season premiere
episode earlier this week were given one of the biggest surprises
in “Oprah” show history when Ms Winfrey announced that they were
all going to Australia.
Tourism
Australia’s partnership with “The Oprah Winfrey Show” will see Ms
Winfrey, her correspondents, and 300 of Oprah’s most loyal viewers
travel on an eight-day, seven-night trip to Australia, to film at
least two episodes of the program during December.
The
“Oprah” show cameras will be on hand to capture their journeys
around Australia as well as bring everyone together at the steps
of the Sydney Opera House - or as it will be known that week the
“Oprah House” - for a spectacular show featuring Australian talent
and special guests. Episodes will air first in the US in early
2011 and then roll out to other global markets.
“We know Australia is a dream
destination for millions of people and the partnership with The
Oprah Winfrey Show is a real opportunity to show how they can make
their dream of visiting Australia a reality,” Mr Dixon added.
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