Courtyard by Marriott is making it easier for
travelers to maintain a healthy diet while on the road with the
launch of new menus that list total calories for each item.
The
calorie count menus will be available later this month at
Courtyard hotels featuring the brand’s popular food and beverage
outlet, The Bistro – Eat. Drink. Connect.
The move also puts
Courtyard on the forefront of the U.S. healthcare reform bill,
which will require all chain restaurants in the U.S. to post
calorie counts on their menus.
The Bistro is a key component
of Courtyard’s new Refreshing Business lobby concept that is being
rolled out across the brand. The completely redesigned dining
concept offers guests a variety of options for breakfast and
dinner – from “grab and go” items, to dine-in selections.
The more
extensive menu includes many healthy options like low-carb,
low-fat muffins and salads, as well as comforting items like the
Tender BBQ Ribs.
Beverage choices range from Starbucks coffee to
domestic and imported beer, wine and cocktails. The Bistro is
currently in place at nearly 160 hotels in North America, and that
number is expected to reach 300 by the end of the year.
“We
began this initiative late last year when we tested our new menus
in two hotels Seattle, Washington,” said Lon Southerland,
Courtyard’s director of global food and beverage sustainability.
“The response from our guests was extremely positive, and we
quickly moved to roll-out calorie count menus across the brand.”
The new menus at The Bistro are yet another step in Marriott
International’s ongoing efforts as an industry leader in helping
guests live a healthier lifestyle. In 2007, Marriott announced it
was eliminating trans fats in fried foods and deep frying oils and
in 2006 initiated a “smoke-free” policy at all hotels. In 2003,
the company introduced the Fit For You program at Marriott Hotels
& Resorts and JW Marriott Hotels, and in 2002, the company
introduced the Eat.Drink.Balance program at its Renaissance brand.
Both programs were designed to address healthy eating and dietary
issues including low fat, low cholesterol and carb conscious
foods.
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