Ritz-Carlton launches Rewards Programme; Partners Marriott

The Ritz-Carlton Hotel Company has launched a frequent guest stay program – The Ritz-Carlton Rewards.

The Ritz-Carlton Rewards offers members benefits such as Abercrombie & Kent members-only tours in locations such as China, Turkey and Egypt; special customer events and a half-day personal shopping experience with fashion experts at Neiman Marcus featuring a private consultation, fashion show, lunch, facial and make-up application; multi-day photography workshops with National Geographic’s renowned photographers at Ritz-Carlton hotels and resorts in locations such as San Francisco and Miami; and the opportunity to redeem points for credit toward wedding gowns and other select products designed by celebrated designer Vera Wang.

Members will also be able to redeem points for flights on 31 of the world’s major airlines.

Membership is complimentary and guests are invited to enroll online, or by visiting any Ritz-Carlton hotel front desk, or, by contacting The Ritz-Carlton Rewards Guest Services at 60 3 2688 8071 in Asia Pacific, 400 885 0081 in Mainland China, 852 307 13039 in Hong Kong, 81 3 5405 1854 in Japan, and 61 2 8031 8492 in Australia.

Interestingly, as the company has tended to keep the Ritz-Carlton and Marriott brands very separate, The Ritz-Carlton Rewards has also partnered the Marriott Rewards program, whose members will now be able to earn Marriott Rewards points at The Ritz-Carlton hotels. Elite Marriott Rewards members will also receive special benefits when staying at The Ritz-Carlton’s properties.

Herve Humler, president and chief operating officer, The Ritz-Carlton Hotel Company, said, “We have already brought together some of the most exclusive names in luxury travel and retail including world class travel provider Abercrombie and Kent; National Geographic Expeditions Photography Workshops; fashion icon, Vera Wang; and Neiman Marcus, one of the top luxury retailers in the U.S. This is just the beginning. We will continue to add global partners offering our members the very best in customized and one-of-a-kind memorable experiences.”

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