BBC to Improve BA’s IFE

BBC Worldwide, the commercial arm of the BBC, has secured a deal with British Airways to supply fresh new programming titles, presented in branded channel environments reflecting BBC Worldwide’s themed channels: BBC Entertainment, BBC Knowledge, BBC Lifestyle and CBeebies – a tailored pre-school channel.

From this December, over one hundred BA aircraft will be equipped with the airline’s inflight entertainment service will feature the new channels and become home to critically acclaimed series such as Luther (BBC Entertainment), Celebrity MasterChef (BBC Lifestyle) and Top Gear (BBC Knowledge).

CBeebies will appear as a bespoke channel, hosted by well-loved presenters Sid Sloane and Andy Day, and will show universal favourites In the Night Garden, Zingzillas, Charlie and Lola and Penelope K, by the way.

The new brands join BBC World News, which already exists on BA’s inflight entertainment as a daily news service.

Ian McDonough, SVP & GM EMEA, BBC Worldwide Channels said, “As a company, we are committed to serving our international audiences with the best British content across a range of media platforms. This deal enables viewers to access some of their favourite BBC shows on BA aircraft as well as providing us with a valuable opportunity to extend the reach of our channel brands. The deal forms part of our wider channel strategy to provide content wherever, whenever and however they choose – even when they’re thousands of feet in the air.”

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