United and Continental Airlines have revealed
refinements to the visual branding for the new global airline that
will result from the proposed
merger between the two airlines.
The new logo displays the combined company’s
brand name in capital letters (UNITED) in a custom sans-serif
font, joined with the global mark which has represented
Continental’s brand image since 1991.
A corresponding update of the combined airline’s
aircraft livery will adopt Continental’s livery, colors and
design, including its blue-gold- white globe image on the tail,
combined with the new-style UNITED name on the fuselage.
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