LAN Airlines Partners Lonely Planet

LAN Airlines, one of the leading airlines in South America, and Lonely Planet, a leading travel content provider, have signed a five-year agreement that will see LAN Airlines license content from Lonely Planet to promote tourism in South America and worldwide.

Starting in 2011, LAN.com will feature Lonely Planet content highlighting the destinations, tourist attractions and wonders of South America. Millions of tourists will have free access to the information in English, Spanish, German and French via LAN.com.

The signing took place during the World Travel Market in London. During this event, LAN Airlines organised a forum entitled "South America: A Great Opportunity", a seminar that brought together prominent players from the tourism industries of Argentina, Chile, Ecuador and Perú. The forum focused on new tourism opportunities in these countries.

Sarah Bradley, President of LATA Association (Latin American Travel Association), acted as the moderator of this landmark event, which included the highest representatives of the governmental organisations and tourism boards of each of these countries: INPROTUR (National Tourism Promotion Institute of Argentina), Chile Tourism (Chile Tourism Promotion Entity) MINTUR (Ministry of Tourism of Ecuador) and PROMPERÚ (Commission for the Promotion of Perú Export and Tourism).

At the end of the forum, Marcelo Grether, LAN Director of Global Tourism, Francisco Vidal, LAN Europe Managing Director, and Doug Schatz, Lonely Planet EMEA Managing Director, celebrated the signing of the agreement between the two companies.

Marcelo Grether said, “The development and growth of the tourism industry in South America is one of LAN Airlines´ main objectives, and the signing of the agreement with Lonely Planet is a firm demonstration of the company's commitment to promote South America as a destination. We seek to build the most extensive tourist network in our continent"

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