Pan Pacific launches Guest Loyalty Programme

Pan Pacific Hotels and Resorts has launched GHA Discovery, a guest loyalty programme.

Built on the Global Hotel Alliance (GHA) platform, GHA Discovery is a multi-brand loyalty programme that offers guests across GHA’s 12 brands and nearly 300 hotels enhanced service and recognition.

GHA Discovery stands out from most hotel loyalty programmes by offering guests “Amazing Local Experiences” as rewards. Its focus is on ‘discovery’, providing guests with opportunities to participate in unique experiences that they may otherwise not have access to. Consequently, guests not only get airline miles as with other loyalty programmes, they also enjoy a Local Experience that they can redeem each time they upgrade to a membership level or stay at a new GHA Discovery brand.

Local Experiences also differ for various hotels across member brands. Some of the Local Experiences offered at Pan Pacific Hotels and Resorts include:

• Working with a Grammy Award-winning sound engineer to produce your own custom ring tone in Microsoft's exclusive sound studio at Pan Pacific Seattle

• Joining the Air Traffic Controllers at Kuala Lumpur International Airport Control Tower and finding out how they operate at Pan Pacific Kuala Lumpur International Airport

• Learning the basics of dim-sum making with a Cantonese Chef at Pan Pacific Singapore

• Going behind-the-scenes of Whistler’s only ski and snowboard manufacturer to learn how they are made at Pan Pacific Whistler

Membership is complimentary and there are three tiers of membership: Gold, Platinum and Black, with members moving through the tiers as they accumulate room nights.

“This exciting new guest loyalty programme was based on extensive customer research which revealed that guests don’t value the collection and redemption of points as much as they do recognition and benefits that make a stay memorable,” said A. Patrick Imbardelli, President and Chief Executive of Pan Pacific Hotels Group, which operates Pan Pacific Hotels and Resorts. “GHA Discovery delivers on all of that by offering its members authentic and unique adventures wherever they travel – experiences which will recall that travel is really all about discovery.”

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