WIT Wins Trade Conference of the Year

Web In Travel won the Trade Conference of the Year in the Singapore Experience Awards 2010. WIT beat two other finalists, CommunicAsia and International Maritime Week, in the category.

WIT won for its 2009 conference, held last October, which had the theme of “Tough Love” to reflect the tough times the travel and tourism industry was undergoing after the global financial meltdown. It acted as a call to arms and became a rallying point for travel leaders to inspire and motivate each other to make it through the tough times and to bounce back, stronger.

The theme was embedded in all aspects of the event, from the branding on stage to the programming, as well as conference materials including a book called “Tough Love: Lessons of 2009” which contained a collection of essay contributions from speakers.

Run by the Singapore Tourism Board, the Singapore Experience Awards are judged by local and international professionals in the tourism, hospitality and travel industries.

WIT is an annual conference for leaders and professionals engaged in the business of travel marketing, distribution and technology in Asia Pacific. WIT was launched in 2005 and since 2008, the WIT Conference has been held in partnership with ITB Asia. Some 400 people attended the 2009 conference, representing more than 20 countries.

From the first conference in 2005, Web In Travel has developed into a multi-media platform to deliver quality content to its target community. Today, it is a media brand that has daily news updates, a weekly e-newsletter, videos, social networks that engage its community and mini-events such as WIT*e – Inspiration & Mentoring for students and young talent and the WITovation Entrepreneur Bootcamp, the first of which was held on 18 October 2010.

 WIT’s Editor and Producer, Yeoh Siew Hoon, said, “Doing this year after year in a segment that is changing so rapidly is a challenge because you’ve got to ensure the content remains relevant and timely even if you plan it months ahead. So what we do is take a collaborative approach and develop the content from ground up, engaging with our speakers, sponsors and customers constantly to ensure the content is in line with current trends and meets their needs. It also means constant changes to the programming, often up to the day of the event itself.”

WIT won Most Innovative Marketing Initiative in the same awards in 2008.

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