Best Western has partnered Fort Hotels Group to
open a Best Western Premier hotel in Cox’s Bazar, Bangladesh.
Due to open in 2014, the new 720-room luxury
hotel in Cox’s Bazar is located on one of the world’s longest
white sand beaches.
Targeting a wide range of family vacationers
to large corporate conferences, the property’s facilities will
include four restaurants and two juice bars, three swimming pools,
an health centre with beauty services, spa, bowling track,
theatre hall, mini golf, tennis court, board room, seminar room,
business centre and two banquet halls with a capacity for
3,000 guests.
With state-of-the-art eco-friendly technology
and
green architecture the hotel is
designed to offer utmost safety and security against natural
disasters such as a 25-feet high Tsunami, an earthquake of 7.5
Richter-Scale and even 260km/hour wind velocity.
“The
partnership between Best Western International and Fort Hotels
Group will position Best Western as the largest international
hotel group in Cox’s Bazar. The chain’s strong sales and marketing
network and extensive distribution channels will be instrumental
in bringing international guests to the destination and boosting
Bangladesh’s national tourism industry,” said Best Western
International’s Vice President of International Operations - Asia
and the Middle East, Mr. Glenn de Souza.
The addition of this hotel marks the arrival of the
chain’s Premier brand in the country and is part of Best Western’s
key strategy to expand its presence in Bangladesh.
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