AirAsia X, the long haul, low cost affiliate of
AirAsia, has set a new sales record with its
Seoul launch
promotion.
The airline offered all in fares from as low as
KRW 60,000 (from Seoul) and RM 99 (from Kuala Lumpur) for bookings
between 4 - 8 August 2010 with over 80,000 seats being snapped up,
generating over RM 20 million in sales during. The sale has broken
all records from AirAsia X’s previous new route launches.
The new Kuala Lumpur – Seoul route which will
commence services on 1 November 2010 is AirAsia X’s eleventh
destination after Australia, India, Taiwan, China and Europe.
AirAsia X Chief Executive Officer, Azran
Osman-Rani, said, “We are
heartened by this record-breaking result, and are thrilled to
deliver a new surge in tourist arrivals into Malaysia with the
confidence given to us by the Malaysian government who approved
our application to fly to Seoul-Incheon International airport.
It’s remarkable that we are setting new records in less than a
week after we announced our new destination to Seoul on 2
August, 2010. Following the footsteps of AirAsia, AirAsia X is
blazing new trails, and revolutionizing the way travel plans are
made. With over 132 routes to 70 hot destinations, guests may hop
on our long haul network to Kuala Lumpur and continue their
holidays for a beach getaway or an adventurous trail across ASEAN
and beyond.”
“We are confident that the new Seoul
route will also deliver strong new passenger traffic similar to
the significant growth rates we recorded on the Melbourne, Perth
and London routes which grew by 41%, 66% and 31% respectively in
2009 as well as the strong growth in inbound tourist arrivals into
Malaysia from Australia, China and UK, the second, third and
fourth largest growth in tourist arrivals in 2009 after Singapore.
AirAsia X expects over 100,000 passengers’ arrivals on its daily
Seoul service in the first 12 months of operations. In 2009,
Korean tourist arrivals into Malaysia were 227,312, a 15% decline
compared to 2008.”
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