Amari’s Onyx Plans an Additional 40 Hotels by 2018

Amari, one of Thailand’s leading domestic hotel management companies has formed a new corporate structure with the creation of Onyx Hospitality Group, a new management company. This strategic development allows the company to pursue its previously announced expansion plans, moving beyond Thailand to pursue hospitality management opportunities in the Asia Pacific and Persian Gulf regions.

 Onyx Hospitality Group will comprise of two new hotel brands: a luxury brand, Saffron and a select services offering named Ozo. These will complement the established mid to upscale Amari brand which underwent a significant revitalisation programme in October 2009.

 Mr. Yuthachai Charanachitta, owner of Onyx, said, “We will be investing US$44.1 million in a corporate growth strategy which will see new properties introduced across the portfolio of brands. We want to position Onyx as a market leader in hospitality management in the Asia Pacific region.”

Saffron

Already under construction and scheduled to open its doors in 2011, the first property in the Saffron portfolio will be named the Oriental Residence Bangkok. Located in the popular downtown area of Wireless Road, the development will include privately-owned condominiums as well as 145 luxurious serviced apartments.

Amari

There are currently 11 Amari properties in key tourism destinations throughout Thailand including Bangkok, Chiang Mai, Pattaya, Phuket, Koh Samui, Krabi and Koh Chang.

In September 2010, the opening of Amari Residences Bangkok will fully showcase the group’s revitalised brand positioning. Located adjacent to the Bangkok Hospital, the 128-room Amari Residences Bangkok will target short and long term visitors, especially those visiting the city for medical treatments.

Amari Hua Hin, opening in 2012, will be the group’s first resort in this popular Thai seaside town located approximately 200km south of Bangkok. Set on 7.5 acres, Amari Hua Hin will offer 223 rooms and suites as part of a mixed use development project that will also feature luxury condominiums.

Ozo

The group claim the Ozo brand will feature "exteriors that wow, interiors abuzz with activity, decors awash with local colour and well-thought out amenities and facilities".

 Onyx has plans to manage an additional 40 hotels and resorts by 2018.

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