India’s Jet Airways has reported a 33% increase
in its domestic passenger traffic for the month of November 2009,
as compared to the same period last year. The airlines’
international passenger traffic has also registered a growth of
19% on a seat factor of 81.9% in November 2009.
JetLite
the wholly owned subsidiary of Jet Airways India has also managed
to increase its passenger traffic by 22% and a
seat factor of 76.7% in the month of November 2009.
“Our improved performance in November 2009 is largely due to
the contributions of our team of highly dedicated professionals
and the coming together of a series of strategic restructuring
initiatives being implemented by the airline over the last year.
The restructuring involved a series of route rationalizations,
trimming of strategic costs, streamlining of processes, addition
of new routes and an enhanced customer experience. Additionally, a
number of marketing and network initiatives have resulted
increased payloads and led to a robust growth in traffic despite
the all-round fall in global air travel,” said Mr.
Nikos Kardassis, Chief Executive Officer, Jet Airways. “Jet Airways Konnect launched this year was our flexible,
pragmatic response to the downshift in demand across several
domestic routes, which saw a shift in demand from full-service to
low-cost due to the global slowdown. With business loads down, Jet
Airways Konnect enables Jet Airways to offer passengers a quality,
low-fare product, with the option of re-introducing business class
seats when demand for the same picks up. Jet Airways continues to
be the preferred choice of travel for international and domestic
routes recording a higher load factor and enhanced yields helped
by innovative pricing to match capacity with demand.”
As part of the company’s strategic expansion program, the airline
has also introduced new routes connecting Delhi – Chennai / Patna
/ Raipur and additional services on the Mumbai – Coimbatore in the
domestic sector. On the international sector, Jet Airways has
enhanced its connectivity with the introduction of a new Mumbai –
Kathmandu service with its new – generation Boeing 737 aircraft
and increased frequency on the Delhi – Kathmandu sector. The
airline will also introduce a new Mumbai – Dhaka service on
December 23rd 2009.
In a bid to create a larger customer base and offer
enhanced services to its international and domestic travelers, Jet
Airways plans to develop Delhi and Mumbai as major hubs to
international destinations.
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Jet Airways,
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November 2009
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