Cornell Nanyang Institute Endorses Gaming Executive Summit

The Cornell Nanyang Institute of Hospitality Management (CNI) is endorsing the Gaming Executive Summit, which takes place at the Grand Hyatt in Singapore this week.

Dr Russell Arthur Smith, the interim Dean of CNI will speak on a panel that discusses diversifying and growing non-gaming revenue streams by tapping into the MICE, hotels, retail, F&B and entertainment businesses. He represents CNI alongside representatives from the hospitality organizations including Cirque du Soleil Asia, Menu Pte Ltd, St James Holdings, and Taubman Asia.

During this panel session which takes place today (3 December 2009), Dr Smith together with the hospitality industry leaders and professionals will assess customers' demographics of comprehensive leisure and entertainment resorts, such as income range, spending levels and frequency of visitation to boost incremental non-gaming revenue, and examine the optimal size and mix of amenities in attracting non-gaming customer base through different marketing channels and strategies to reach out to specific customer segments and increase revenue.

GESA 2009 is an established gaming event that brings together casino owners, operators and developers, investors, fund managers, policy makers, regulators, financial institutions and service providers to discuss industry trends, growth and development beyond the casinos floors.

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