IHG's Priority Club launches Points & Cash Programme

InterContinental Hotels Group's loyalty programme, Priority Club Rewards, has launched a “Points & Cash” promotion which allows members to redeem points with cash for reward night stays at any of IHG’s more than 4,200 hotels worldwide.

The seven IHG brands include InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.

“Points & Cash” allows for two cash options – US$30 and US$60 – to be combined with reduced point levels for reward night stays. Priority Club Rewards members redeeming reward night room reservations for IHG hotels through priorityclub.com will now have three options: Points Only; Points + $30; or Points + $60.

“Our members told us they wanted more flexibility and versatility in their redemption options, and Points & Cash meets that request,” said Don Berg, vice president of IHG loyalty programmes. “In this economy, everyone is trying to stretch their wallets, so it’s not surprising that our members want to stretch their loyalty programme currency, too. Points & Cash is the perfect solution for either – or both. And with summer vacation season now in full swing, Priority Club members will be able to take advantage of this new feature right away.”

Priority Club Rewards members redeem points for nearly two million reward nights each year. In 2008, more than 80% of points were redeemed for reward nights. Priority Club Rewards features a “no point expiration” policy and no blackout dates on Reward Nights.

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