In May 2009, hotels in the Asia Pacific region
experienced double-digit decreases when reported in U.S. dollars
for all three key performance metrics.
According to data compiled by STR Global,
Asia Pacific’s hotel occupancy in May 2009 dropped 14.9%
(when compared to May 2008) to 55.4 % while the average daily rate
declined 15.2% to US$117.86. Revenue per available room fell 27.9%
to US$65.26.
“Occupancy levels dropped the most within the
Asia Pacific region for the month of May and in the year-to-date
numbers of any region”, said James Chappell, managing director of
STR Global. “While
Europe,
the
Americas and
Middle East Africa regions
are experiencing a slowdown in the rate of decline, the same
cannot be said in Asia. Some of the lowest levels of
occupancy - under 50% - were reported in Bangkok, Beijing, Phuket
and Shanghai.”
“It’s not all
bad news though,” Chappell added. “Brisbane, Melbourne, Seoul
and Sydney reported the highest levels of occupancy - over 70% - for May from the 17 markets tracked by our Asia Pacific
Hotel Review.”
Among the key markets, Brisbane, Australia,
reported the smallest occupancy decrease, falling 2.1% to
77.3%.
Bangkok, Thailand, fell in occupancy 37.3% to
41.8%, reporting the largest decrease in that metric.
Phuket, Thailand, followed with a 32.1% decrease in
occupancy to 34.5%.
Thailand's tourism woes increased dramatically
in late 2008 when the yellow-shirted demonstrators closed numerous airports in
Thailand, including the main Bangkok International Airport,
Suvarnbabhumi, leaving hundreds of thousands of innocent travellers
stranded.
These closures, particularly Suvarnabhumi,
created massive global negative press coverage, and when added to
other problems such as the more recent political demonstrations,
poor exchange rates on some currencies like the GBP, Swine Flu - which as of today reportedly numbers over 1,200 confirmed
cases in Thailand with three deaths, the global economic downturn,
plus the fact that Thailand is now in its traditional low / rainy
season, then it is easy to understand why Thailand leads these
negative figures.
Three markets reported ADR
increases: Bali, Indonesia (+18.5% to US$127.83); Tokyo,
Japan (+12.9% to US$228.55); and Osaka, Japan (+8.7%
to US$129.72). Mumbai, India, reported the largest ADR decrease,
dropping 35.6% to US$164.66. New Delhi, India, followed
with a 31%decrease in ADR to US$162.02.
Bail was
the only market to increase in RevPAR for the month, rising 10.8% to US$88.79. Five markets reported RevPAR decreases of
more than 40%: Bangkok (-48.4% to US$36.36); Phuket
(-47.6% to US$25.80); New Delhi (-44.8% to
US$81.48); Beijing, China (-43.8% to US$45.54); and Mumbai
(-40.3% to US$92.37).
Performances of key countries in
May (all monetary units in local currency):
Country |
Occupancy |
% change |
ADR |
% change |
RevPAR |
% change |
Australia |
69.2% |
-6% |
A$ 161.64 |
-5.4% |
A$ 111.87 |
-11.2% |
China |
48.3% |
-16.2% |
CNY 682.34 |
-19.2% |
CNY 329.39 |
-32.3% |
India |
50.6% |
-15% |
INR 6211.66 |
-24.4% |
INR 3143.15 |
-35.7% |
Japan |
64.9% |
-14.2% |
JPY 14277.14 |
-6.1% |
JPY 9266.75 |
-19.4% |
Singapore |
63.5% |
-17.8% |
Sin$ 241.41 |
-21.8% |
Sin$ 153.40 |
-35.7% |
*percentages are increases/decreases for May
2009 vs. May 2008
Source: STR Global |
See
other recent news regarding:
Travel News Asia,
STR,
May 2009
|