Holiday Inn Relaunches 1,000th Hotel

InterContinental Hotels Group has opened its 1,000th relaunched Holiday Inn hotel - the Holiday Inn Express New York City Times Square.

The 210-room Holiday Inn Express New York City Times Square is surrounded by New York City’s biggest tourist attractions including Broadway, the Rockefeller Center and the Empire State Building. The hotel is located at 343 West 39th Street between 8th and 9th Avenues in Midtown Manhattan, with LaGuardia (LGA) and JFK International (JFK) both less than 30 minutes away.

The $1 billion relaunch of Holiday Inn is one of the largest in the history of the hospitality industry, with over 3,200 hotels around the world being updated – improving quality and driving consistency at Holiday Inn and Holiday Inn Express hotels from Boston to Beijing.

In addition to the 3,200 hotels opened, there are a further 1,050 in the development pipeline due to open with the relaunched branding in the next three to four years.

Andy Cosslett, IHG’s CEO, said, “The opening of our 1,000th relaunched Holiday Inn hotel is the latest milestone on our three-year journey and demonstrates the momentum behind the programme. Despite the tough economic climate, we’ve relaunched, on average, four hotels a day for the past six months and we’re committed to completing the global relaunch by the end of 2010. Relaunched hotels are benefitting from improved guest satisfaction and RevPAR (revenue per available room) outperformance of an average of over 5%. And the feedback we’re getting from our guests and hotel owners tell us it’s the right time to be doing this. The economic environment has changed since we started the programme, but this is a once in a lifetime opportunity to show people that the Holiday Inn they came to know and love over the last 50 years is still a hotel brand that’s right for them today.”

Relaunched hotels feature:

- Upgraded and decluttered lobby areas
- A Holiday Inn scent and sound
- New bedding
- Upgraded showers and bathroom amenities
- New exterior lighting and landscaping
- New signage with the redesigned logo.

In Asia Pacific, out of 126 Holiday Inn and Holiday Inn Express hotels, IHG has relaunched nearly a quarter of them.

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