Singapore Visitor Arrivals in July 2009

Singapore visitor arrivals reached 881,000 in July 2009, a 4.5% decline over July 2008 and the smallest year-on-year decline this year. Visitor days were estimated at 4.6 million days, a year-on-year decrease of 11.6% in comparison with July 2008.

In July 2009, Indonesia (169,000), Australia (79,000), P.R. China (72,000) India (66,000) and Malaysia (54,000) were Singapore’s top five visitor-generating markets. These markets accounted for 50% of total visitor arrivals for the month.

Among the top 15 markets, Hong Kong (+18.2%), Malaysia (+14.9%) and Vietnam (+11.2%) registered double-digit growth this month compared to July 2008, which can be partly attributed to promotions from airlines and Singapore Tourism Board, which included promotions accompanying the Great Singapore Sale.

India (+4%) and the UK (+2.5%) also showed some growth, while Indonesia and Australia visitor arrivals were comparable to July 2008 figures.

Although visitor arrivals from other markets such as Japan, South Korea and P.R. China declined when compared to July 2008, the decline was not as steep as in recent months in 2009 coinciding with the summer holiday season.

The Average Occupancy Rate of hotels in Singapore was 80% for July 2009, a 4.5 percentage point decrease over July 2008.

The Average Room Rate was estimated at Sin$177, representing a decrease of 25.3% over July 2008.

Hotel room revenue was estimated to reach Sin$127 million in July 2009, a drop of 29.7% against July 2008.

In July 2009, hotels in the Luxury tier reported marginal increase in AOR (+1.6%).

Hotels in the Upscale tier recorded a decline of 23.9% in ARR in July 2009, compared to the same month last year.

Hotels in the Luxury tier saw the least decline in RevPAR (-25.6%) in July 2009, compared to July  2008.

See also: Singapore Visitor Arrivals for June 2009 and Singapore Visitor Arrivals for July 2008.

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