When Kevin Roberts, CEO Worldwide of Saatchi &
Saatchi took the stage at The Leading Hotels of the World’s 2009
Annual Convention in Venice last week, the audience of more than
300 distinguished guests knew something different was in store.
The witty, provocative and inspiring presentation was the first
indication that The Leading Hotels of the World is in the midst of
change. And with company President and Chief Executive Officer,
Ted Teng having just completed his first year at the helm, it was
a most relevant start to the four-day affair.
Taking place at the historic Fondazione Cini,
November 19 to 22, the theme of this year’s conference was
Preserve, Enhance & Invent: Leading the Way Forward. The event
officially opened with Leading Hotels Chairman Jean-Jacques Gauer
discussing Galileo’s contributions to the Scientific Revolution
and drawing parallels to the state, and future of the hotel
industry. Roberts then gave a powerful presentation outlining the
key components to sustaining a successful business in today’s
environment. The message was clear: in order to survive in times
like these, emotional connections, high respect, and a
stratospheric amount of creativity are essential to maintaining
and generating clients that are “Loyal Beyond Recession”.
Focusing on the implementation of his five-year plan, Ted
Teng followed with a compelling address comparing the prestigious
organization – with more than 450 hotels in its collection – to a
single hotel undergoing a “renovation.” His analogy appropriately
pointed to the exciting and ambitious changes that are, and will
be taking place at The Leading Hotels of the World. Namely,
improving the overall quality of the collection (five percentage
points over the next five years) and sourcing innovative ways to
drive revenue to individual member hotels.
The
program continued with a broad range of high-profile speakers and
industry experts, among them; Massimo Cacciari, mayor of Venice;
Lord John Julius Norwich, historian and author; Chris Sanderson,
Strategy and Insight Director of The Future Laboratory; Jan
Freitag of Smith Travel Research; and Trent Walsh of Leading
Quality Assurance.
Interspersed throughout the
meetings were several interactive break-out sessions, during which
hoteliers were asked for their feedback about a variety of topics
and new initiatives. Subjects included specific marketing tactics
for city, as well as resort hotels, the induction of a staff
training program called Leading Learning Institute, the revamping
and transformation of Leading Hotels’ loyalty program Leaders
Club, and the implementation of individual marketing plans for
member hotels.
The winners of a series of
prestigious awards were also announced during the conference as
follows:
Commitment to Excellence Awards
The company presented the Fourth Annual Commitment to
Excellence Awards, acknowledging hotels whose concept of service
extends beyond their immediate walls, and whose exceptional
efforts exert a positive impact on our world in the areas of the
environment, community outreach and cultural support. The respective winners for 2009
are: The
Gleneagles Hotel in Perthshire, Scotland; Taj West End in
Bangalore, India; and Japan’s Hotel Okura Tokyo.
Commitment to Quality Awards
The winners of the
Eighth Annual Commitment to Quality Awards were also announced,
with members in five regions: Europe, Middle East & Africa, Asia &
Pacific, United States of America & Canada, and Mexico, The
Caribbean & South America. The winners were those properties which
achieved the highest Leading Quality Assurance scores during the
period of July 2008 to June 2009. The 2009 winners
of the Commitment to Quality Awards are:
Europe
- Villa San Michele, Florence, Fiesole, Italy - Baur au
Lac, Zurich, Switzerland
Middle East & Africa
- Le Touessrok, TrouD’Eau Douce, Mauritius - Maia
Luxury Resort & Spa, Mahé, Republic of Seychelles
Asia Pacific
- Taj Exotica Resort and Spa, South Malé
Atoll, Republic of Maldives - The Nam Hai, Hoi An, Vietnam
United States of America / Canada
- The
Hay-Adams, Washington, District of Columbia, U.S.A. - The
Inn at Palmetto Bluff, Bluffton, South Carolina, U.S.A.
Mexico, The Caribbean & South America
- Grand Velas
All Suites & Spa Resort, Riviera Maya, Mexico - Carlisle
Bay, Carlisle Bay, Antigua
Leaders Club Awards
The winners of the Eleventh Annual Leaders Club Awards were
revealed. The principal criteria in determining the winners were
responses to post-stay questionnaires and letters received by the
Leaders Club Services Department from Club members themselves. This year’s winners of the Leaders Club Guest
Recognition Awards of Excellence were King George Palace, Athens,
Greece; Excelsior Hotel Ernst, Cologne, Germany; and Rocco Forte
Le Richmond, Geneva, Switzerland.
Grand Prize
Awards
For the first time this year, hotels that ranked
number one in each of their categories were honored on the closing
night of the convention at a gala dinner held at La Fenice opera
house. Each winner received a watch provided by long-time Leading
Hotels sponsor and supporter Blancpain, and a special trophy from
Tiffany. The Grand Prize Winners are:
- The
Gleneagles Hotel, Perthshire, Scotland - Commitment to Excellence - Taj Exotica Resort and Spa, South Malé Atoll, Republic of
Maldives - Commitment to Quality - King George Palace,
Athens, Greece - Leaders Club Award
Leading Legends Award
Company President and Chief
Executive Officer Ted Teng also announced a new award category,
Leading Legends, which will make its debut next year. This award
will honor individual hoteliers who have contributed significantly
to preserving and advancing independent hotels. The panel of
judges will include Leading Hotels Chairman, Jean-Jacques Gauer,
designer Donald Goo, Travel + Leisure’s Editor-in-Chief and
Editorial Director of American Express Publishing Corporation,
Nancy Novogrod, as well as renowned hotelier, Georg Rafael.
The convention concluded with a masquerade gala ball
and performance by stunning pop/classical crossover singer from
Italy, Georgia Fumanti, at the spectacular La Fenice opera house.
Event attendees were collectively hosted at four
Leading Hotels, including the Bauer Hotel, Bauer “Il Palazzo,”
Luna Hotel Baglioni and San Clemente Palace Hotel & Resort.
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