New Delhi-based MakeMyTrip.com has extended its relationship with
Amadeus. The online travel agency has been operating its international
bookings engine on Amadeus’ platform since 2007 and has now decided to
move its domestic airline booking engine onto the Amadeus platform as
well. The resulting synergies in domestic and international operations
should lead to the lowering of operational costs for the travel portal.
The website will operate using Amadeus Web Services 2.0 - a
second-generation, state-of-the-art global technology platform that
provides full access to Amadeus’ content. Amadeus Master Pricer, a
cutting-edge low fare search tool, will help customers to
easily find options that suit their travel needs and budget. In
addition, Amadeus provides a dedicated 24x7 service team in India which
is backed up regionally by an Asia Pacific support structure, thereby
ensuring faster turnaround and seamless support to the end consumer.
"We are pleased to announce that all the online travel bookings on
MakeMyTrip.com will henceforth be processed by Amadeus. We expect this
to greatly benefit our customers as domestic travellers can access a
greater number of travel options than before due to the comprehensive
content on Amadeus,” said Keyur Joshi, Co-Founder and COO of MakeMyTrip.
“We have had a fruitful international partnership with Amadeus who is
the market leader in India helping us to continuously stay ahead of the
competition. The move to bring our domestic engine onto the same
platform will enable us to focus on marketing our products and serving
our customers more effectively, and ensure that our operating costs are
kept low.”
Ankur Bhatia, Managing Director, Amadeus India, said,
“In India, almost 4.5 million bookings, or 11% of all air bookings, were
made using an online portal in the past year. This represents a 56%
increase from the previous year. Amadeus has the expertise and
technology to support this exponentially growing market, and
MakeMyTrip.com’s choice is a testament to our success.”
David Brett, President of Amadeus Asia Pacific,
added, “Despite
the downturn afflicting the entire travel industry, online bookings in
Asia Pacific have increased by 17% and currently represent 5% of the
total number of air bookings in this region. This presents a strong
opportunity for leading online portals such as MakeMyTrip.com to grow
their market share.”
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