Many companies in Germany have yet to feel the
effects of the current boom on the international stock markets,
and what experts are predicting as a foreseeable end to the global
financial crisis. Few companies anticipate the business travel
sector to recover in the coming months. By contrast, video
conference organisers have benefited significantly from the global
economic and financial crisis. These are just some of the findings
from a recent Verband
Deutsches Reisemanagement e.V. (VDR) survey.
According to the latest survey by VDR, 40% of the companies polled
are making increasing use of virtual conferences in order to
reduce business trips. A further 12% use this method of
communicating for other reasons.
“Video conferences are not the only
popular trend. Efforts to save money have unleashed a real mobile
communications boom,” said Dr. Martin Buck, Director of the Travel
& Logistics Competence Center at Messe Berlin. “ITB Berlin 2010
has responded with the launch of its Mobile Travel Services
section. The global travel industry’s leading trade show with its
specialist convention and informative stage shows provides a broad
platform for the fast-growing market for modern methods of
communication.”
With its new Mobile Travel Services section ITB
Berlin also provides a significant impetus for alternative
solutions in the business travel sector. Close to 40% of the VDR
members polled either do not believe the crisis is over or will
not risk making any predictions. Only 17% anticipate an upturn in
the business travel sector this year. 23% expect a recovery in the
first half and 18% in the second half of 2010.
Dirk Gerdom, President of Verband Deutsches
Reisemanagement, said, “VDR members are unsure as to what the
future holds. Small wonder, with so many surveys, expert forecasts
and export figures appearing daily in the media, at times
contradicting themselves. The only reliable indicator genuinely
reflecting the economic situation is the number of trips, and for
a year these have been in sharp decline. Our quarterly trend
survey clearly shows that since October 2008 company travel has
gradually decreased, with trips costing less and less. Thus the
economic pressure is mounting.”
This flash survey was
conducted in early October among the 548 companies belonging to
the VDR. Their combined business travel turnover is more than ten
billion euros a year. 126 companies took part.
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