Jet Airways to Boost Business at ITB Asia 2009

In tandem with growing interest from the MICE sector, India’s Jet Airways, has launched a range of benefits and privileges for MICE visitors to and from India.

Both India and Singapore have reported double digit growth in the number of MICE events held prior to the global economic crisis.

Both are fast developing their MICE capabilities in terms of increasing the number of conference and exhibition centres. In India, this is being done in key cities such as Pragati Maidan in New Delhi, Nehru Centre in Mumbai and the Chennai Trade Centre. In Singapore, the new Marina Bay Sands and Resorts World Sentosa in particular, both of which open next year, will attract substantially more MICE visitors.

These cities are served by a well-established network of Jet Airways flights with strong connectivity to source markets like Australia, North America, Europe and the Middle East.

“With the global economic recovery around the corner, particularly in Asia, we believe the MICE industry will likewise recover. It’s a valuable market and will help boost arrival numbers to destinations that can offer MICE programmes at good value. That’s one of the reasons for our participation in ITB Asia 2009, here in Singapore,” said Mr. Gerry Oh, Regional Vice President, Jet Airways.

For MICE visitors, Jet Airways plans to offer customized services such as exclusive fares, headrest covers, menu insets, group block seating, airport meet & assist, quicker airport clearances, reception for VIP delegates, dedicated check-in facilities, accompanying spouse programs, extension packages and aircraft charters/exclusive use of scheduled flights.

Singapore’s Minister for Trade and Industry, Mr Lim Hng Kiang, will open the second edition of ITB Asia today, Wednesday, 21 October in Singapore.

The inaugural ITB Asia last year attracted 651 exhibiting companies from 58 countries. Up to 6,200 delegates attended the three-day B2B show and convention.

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